Sara Visvader
Skills & Services
Some past projects; contact for more
Social Media Growth for Grow Organics
Executed a targeted social media strategy to increase Grow Organics' follower count by 10% over six months and boost engagement by 5% across Facebook, Instagram, and Pinterest. Key initiatives included:
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Creating a strategic content calendar with high-performing topics
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Increasing short-form video content and interactive posts
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Partnering with influencers and brands for cross-promotion
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Running engagement-driven campaigns like giveaways and UGC features
This resulted in a measurable increase in followers, higher engagement rates, and a stronger online community presence.
"Never Bought a Tree?"Email Campaign for Grow Organics
Developed and executed a three-email campaign in Klaviyo targeting first-time tree buyers, resulting in $10K in bare-root tree sales. Key elements included:
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Crafting engaging, educational content to simplify the buying process
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Highlighting best-selling and beginner-friendly tree varieties
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Offering a limited-time discount to drive urgency and conversions
The campaign successfully converted hesitant buyers, increased customer confidence, and boosted overall tree sales.
Writing samples:
How to choose the right fruit tree:
What to expect in your first year of growing:
Event Coordination & Marketing for Peaceful Valley Farm & Garden Supply’s Garlic Day​
Orchestrated the annual Garlic Day event, bringing together 10 local nonprofit vendors and organic farms. Responsibilities included:
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Organizing family-friendly activities and face painting
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Designing and distributing promotional flyers
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Creating a logo for event branding
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Coordinating food truck partnerships
These efforts contributed to a significant increase in store sales compared to the previous year.
Marketing Success for Bare Root Tree Day
Managed the marketing and logistics for Bare Root Tree Day, leading to a substantial boost in customer participation and sales. Key elements of the campaign:
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Providing food and refreshments for attendees
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Developing an engaging social media strategy
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Designing eye-catching promotional flyers
This resulted in a notable increase in orders and sales from the previous year.
Social Media Engagement Growth for Natural Selection Grocery Store
Implemented a consistent social media strategy by posting daily photos and reels aligned with the brand guide, resulting in increased engagement by 20% and stronger audience connection. This approach helped establish a recognizable visual identity on their social media platforms and to keep followers engaged with fresh content.
Boosting Event Attendance at Gold Vibe Kombuchary
Developed online campaigns using social media, local calendars, news sites, artist collaborations, graphics, videos and, and in person promotional content to drive ticket sales for Gold Vibe events. Events included bands, comedians, circus & dance shows, karaoke, and more. By leveraging engaging visual content and strategic posting, successfully increased audience turnout and engagement in 2023 by 15% from 2022's benchmarks.
Boosting Event Attendance for Nevada City Circus at Gold Vibe Kombuchary
Designed and executed dynamic event marketing campaigns for Nevada City Circus’s 8-10 performer shows with DJ afterparties at Gold Vibe Kombuchary. Leveraged social media, local event calendars, news sites, and in-person promotions to maximize ticket sales. Developed personalized graphics for each performer to share on their platforms, fostering community engagement and boosting visibility. This strategic approach led to a 14% increase in ticket presales compared to other events at the venue.
Describe your image
Describe your image
Marketing & Ticket Sales for The Aerial Lab’s "HerStory"
Led the promotional campaign for HerStory, a yearlong aerial production with a cast of over 30 performers. The campaign included:
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Producing a high-quality preview video
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Posting engaging content twice a week
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Running a targeted flyer campaign
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Coordinating an interview with the local radio station
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Additional promotional efforts that led to a sold-out opening show and a nearly sold-out matinee
Promoting "The Magic Mine" Youth Circus Program Culmination Show
Developed a comprehensive marketing strategy for The Magic Mine, a youth circus program culmination show. Key contributions included:
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Designing and launching a website to centralize event information and ticket sales
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Creating a downloadable and print-friendly 15-page playbill to enhance audience engagement and provide sponsor visibility
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Securing $2,000 in sponsorships to support show costs
These efforts led to a 10% increase in ticket sales, strengthening community support and financial sustainability for the program.
